Prospectus summary
Prospectus summary
The following summary is qualified in its entirety by, and should be read together with, the more detailed information and consolidated financial statements and related notes thereto appearing elsewhere in this prospectus. This summary highlights what we believe is the most important information about us and this offering. Before you decide to invest in our common stock, you should read the entire prospectus carefully, including the risk factors and the consolidated financial statements and related notes included in this prospectus. For more insight into our vision and culture, please see "A letter to our potential investors" appearing elsewhere in this prospectus.
DivX overview
We create products and services designed to improve the experience of media. Our first product offering was a video compression-decompression software library, or codec, which has been actively sought out and downloaded over 180 million times in the last four years, including over 50 million times during the last twelve months. We have since built on the success of our codec with other consumer software, including the DivX Player application. We distribute this software from our website, DivX.com, which averaged over five million unique visitors per month during the first quarter of 2006.
We also license our technologies to consumer hardware device manufacturers and certify their products to ensure the interoperable support of DivX-encoded content. Over 35 million DivX Certified hardware devices have been shipped worldwide, including approximately 8.5 million devices reported to us by our customers during the fourth quarter of 2005. Our customers include major consumer video hardware original equipment manufacturers, or OEMs, including Koninklijke Philips Electronics, or Philips, and Samsung Electronics. We are entitled to receive a royalty for each DivX Certified device our customers ship. In addition to technology licensing to consumer hardware device manufacturers, we currently generate revenue from software licensing, advertising and content distribution. In 2005, 2004 and 2003, our revenues were approximately $33.0 million, $16.4 million and $7.7 million, respectively.
Industry overview
We believe three general trends—digitization, connectedness and openness—are converging to create a historic transformation of content. The cost to produce, distribute and market content today is lower than it was in the past, allowing a larger and more diverse group of people to create and generate revenue from quality content. The ways that people discover and consume content are also changing, including the types of content they watch and what devices they use to watch it. Content is also becoming more international, as people around the world become engaged consumers of global content and publish their own content to a global audience.
Our market opportunity
The transformation of content requires a new ecosystem of consumers, content creators, software vendors, hardware device manufacturers and advertisers. The ecosystem must collaborate to address the technological and social needs of the various participants in a more digital, connected and open way. To be effective, solutions for the creation, distribution, marketing and consumption of content must provide a neutral platform, enabling collaboration amongst the various participants in the content industry through common technology and community.
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- Content consumers need a way to watch content with high visual quality on a variety of connected devices, to pick and choose
content from deep, comprehensive catalogs, to discover, share and manage new and interesting content and to create their own content with affordable and accessible tools.
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- Content creators need to invest in and increase the value of their content, either directly by generating revenue or
indirectly by increasing the value of their content brands.
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- Digital media software vendors need to stay competitive by adding valuable features to their products to spur continued
software sales, increase profitability and distinguish themselves from generic software provided by operating system vendors.
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- Consumer hardware device manufacturers need to remain competitive in the face of pricing pressures and the demands of increasingly connected and engaged consumers. Advertisers need a way to participate in a new content distribution system that allows them to deliver efficient, targeted and richer advertising and branding.
The DivX solution
We have built the technological platform and galvanized the community necessary to enable a digital media ecosystem of consumers, content creators, software vendors, hardware device manufacturers and advertisers, allowing all to benefit from the participation of each other.
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- To content consumers, the DivX ecosystem provides a high-quality, interoperable media format supported by dozens
of software products and over 1,500 models of consumer hardware devices, making the creation and sharing of content easier and more fun for a growing community of DivX users.
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- To content creators, the DivX ecosystem provides the ability to cost-effectively and securely create and
distribute high-quality content to a large market of consumers and to deliver that content when, where and how consumers want it.
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- To digital media software vendors, the DivX ecosystem offers the ability to differentiate their products by adding DivX media
creation and playback functionality that is interoperable with all other DivX Certified devices.
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- To consumer hardware device manufacturers, the DivX ecosystem provides the ability to offer capture and playback devices that
are interoperable with millions of other DivX Certified devices in a high-quality, secure digital media format that consumers want and use.
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- To advertisers, the DivX ecosystem provides access to a large and engaged group of DivX users.
Our strategy
Our strategy is to make media better by supporting the digital media ecosystem. Key elements of our strategy include:
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- increasing
our engagement with our existing software vendor and consumer hardware device manufacturing partners;
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- building
engaged communities of users centered around content;
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- developing
services around content and advertising that are valued by DivX consumers and economically valuable to the larger DivX ecosystem;
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- expanding
the DivX ecosystem through partnerships with the community of diverse content creators;
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- strengthening
the DivX brand; and
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- pursuing selected complementary acquisitions, investments and strategic alliances.
Risks affecting us
We are subject to a number of risks, which you should be aware of before you buy our common stock. These risks are discussed more fully in "Risk factors."
Corporate information
We were incorporated in Delaware in May 2000. Our principal offices are located at 4780 Eastgate Mall, San Diego, California 92121, and our telephone number is (858) 882-0600. Our website address is http://www.divx.com. The information contained in or that can be accessed through our website is not part of this prospectus.
Unless the context indicates otherwise, as used in this prospectus, the terms "DivX," "we," "us" and "our" refer to DivX, Inc., a Delaware corporation, and our subsidiaries.