Form S-1 · Eschelon Telecom Inc

Eschelon Telecom

Priced August 4, 2005 · $14.00 a share · Original on SEC EDGAR · PDF

Prospectus Summary


PROSPECTUS SUMMARY
This summary highlights selected information in this prospectus, but it does not contain all of the information that you should consider before deciding to invest in our common stock. You should read this entire prospectus carefully, including the "Risk Factors" section and our financial statements, which are included elsewhere in this prospectus. When we use the phrase "pro forma" in this prospectus, we are giving effect to our December 31, 2004 acquisition of Advanced TelCom, Inc., or ATI, as if it had occurred on January 1, 2004 as described in the section entitled "Unaudited Pro Forma Combined Financial Information" appearing elsewhere in this prospectus.

Overview

We are a leading facilities-based provider of voice and data services and business telephone systems in 19 markets in the western United States. We target the small and medium-sized business segment and currently serve over 50,000 customers, primarily within the local service territory of Qwest Corporation. We believe that we are either the first or second largest competitive communications services provider targeting the small and medium-sized business segment in each of our markets, based on internally derived market share data.

We grew our revenue at a compound annual growth rate of 37.7% from $60.4 million in 2000 to pro forma revenue of $217.4 million in 2004. Our revenue is derived primarily from a large base of end-user business customers, none of which represented more than 1% of our total revenue in 2004. We grew gross profit from $19.6 million in 2000 to pro forma gross profit of $127.9 million in 2004 and earnings before net interest expense, income taxes, depreciation and amortization, as adjusted to reflect a non-recurring gain on extinguishment of indebtedness, or Adjusted EBITDA, from negative $37.2 million in 2000 to pro forma Adjusted EBITDA of positive $34.1 million in 2004. For a more complete discussion of our definition of Adjusted EBITDA, see footnote 2 under "Summary Consolidated Historical and Pro Forma Financial and Other Data" and footnote 3 under "Selected Consolidated Financial and Other Data."

Our voice and data services, which we refer to as network services, include local and long distance telephone services, enhanced voice features and dedicated Internet access. At December 31, 2004, after giving effect to the ATI acquisition, we served approximately 375,000 access lines, an increase of more than 81% over the prior year. We service over 80% of our access lines using our network infrastructure, consisting of 13 voice switches, 15 data switches and over 130 colocations. We refer to the customers connected to our network as being "on-switch." Owning and operating our own switches lowers our costs and gives us greater control over service quality. More than 95% of the access lines that we installed during the fourth quarter of 2004 were installed on-switch. In addition, approximately 45% of our access lines are delivered through T1 circuits, which allow us to deliver multiple voice and data services over a single high capacity connection. Network services accounted for $191.1 million, or 87.9% of our pro forma revenue for 2004. We also sell, install and maintain business telephone systems and equipment, which we refer to as BTS. In 2004, approximately 60% of our customers who purchased BTS equipment also subscribed to our network services. BTS accounted for $26.3 million, or 12.1%, of our pro forma revenue in 2004.

We sell our services and systems primarily through our 230-person direct sales force that consults with potential customers to create customized packages that can address a broad range of their communications needs. While we offer our services and systems at competitive prices, we believe that our focus on tailored service packages supported by high quality, personalized customer service helps us to attract and retain customers. Our commitment to service quality has contributed to the reduction of our average monthly access line attrition, or churn, from 1.63% for 2000 to 1.48% for 2004.

On December 31, 2004, we acquired ATI, a provider of voice and data communications solutions to small and medium-sized businesses in 12 markets in the western United States. Through this acquisition, we strengthened our presence in five of the markets we already served, entered into six adjacent markets, entered into one new market and created significant opportunities for cost savings and increased profitability. We expect to substantially complete the integration of ATI by the end of 2005.

Industry Overview

The Federal Communications Commission, or FCC, estimates that in 2003, the telecommunications industry in the United States generated aggregate revenue of $291.0 billion. IDC, an independent industry research firm, estimates that in 2004 telecommunications services sales to business customers were $118.5 billion and telecommunications services spending by the small and medium-sized business segment was $47.0 billion. The market for telecommunications services, particularly local telephone services, is dominated by the incumbent telecommunications companies. These carriers consist primarily of the former subsidiaries of AT&T Corp., known as the Regional Bell Operating Companies, or RBOCs: Verizon Communications Inc., SBC Communications Inc., Qwest and BellSouth Corporation. While each of the RBOCs owns substantially all of the local exchange network in its respective operating region, competitive communications services providers continue to gain market share. According to the FCC, as of June 30, 2004, competitive communications services providers served 32.0 million, or 17.8%, of end-user access lines in the United States, an increase of 19.0% over the prior year. While RBOCs provide a broad range of communications services, their primary focus has been on residential and large, national business customers. We believe the RBOCs have historically neglected the small and medium-sized business segment because it is too fragmented and localized to leverage their scale. Consequently, we have targeted small and medium-sized businesses and view this segment as a key growth opportunity for us.

Our Business Strengths

We believe that we have the following competitive strengths:

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    Attractive Markets. Our markets possess favorable demographic characteristics. According to the U.S. Census Bureau, population growth from 1990 to 2000 in our markets averaged 29.3%, more than double the national average of 13.2%, and the number of small and medium-sized businesses in our markets grew by more than three times the national average from 1997 to 2001. Kagan World Media, an independent telecommunications and media industry research firm, estimates that the population growth in our markets will remain among the fastest growing in the United States. We believe this is a leading indicator of business growth within our target segment.
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    Leading Position in Our Markets. We believe that we are either the first or second largest competitive communications services provider targeting the small and medium-sized business segment in each of our markets, based on internally derived market share data. We also have a strong reputation within our markets, which include Denver, Minneapolis, Phoenix, Portland, Reno, Salt Lake City, Santa Rosa and Seattle. We have operated in the majority of our markets since 1997 and believe our reputation and our long operating history are competitive advantages.
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    Facilities-Based Network. We own and operate 13 voice switching platforms, 15 data switches for advanced data services and over 130 physical colocations in the central offices of Qwest. We connect our colocations and switches using leased capacity from third parties. We service more than 80% of our access lines on-switch and over 95% of the new access lines we added during fourth quarter 2004 were on-switch. Our on-switch services give us greater control over service quality, which we believe results in greater customer satisfaction and loyalty. For 2004, we experienced average monthly access line churn of 1.36% for on-switch customers as compared to 1.88% for off-switch customers.
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    Superior Customer Service. We provide customers with outstanding service, which enhances our ability to retain customers and attract new ones. Our customer service professionals are committed to providing timely activation, resolving service issues efficiently and ensuring billing accuracy. We monitor key operating and customer service performance metrics on a monthly basis and regularly conduct detailed customer surveys to continually improve our internal operations. On average, our customer service calls are answered by a live operator within 11 seconds. In a survey of customers contacting our call center during the fourth quarter of 2004, 98% indicated that they would recommend our services to a colleague. In 2002, we formed a customer retention team that analyzes customer service trends, identifies at-risk customers, develops retention strategies and implements company-wide programs to address quality concerns and minimize churn. Our proactive approach to customer service contributed to a reduction of average monthly access line churn from a high in 2001 of 2.01% to 1.48% for 2004.
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    Experienced Direct Sales Force with Local Market Knowledge. We deploy a highly productive and locally based sales force that consults with each customer to design customized communications packages. Our seasoned direct sales force has extensive knowledge of our local markets and telecommunications services and systems. We motivate our sales force through a commission structure and reward the cross-selling of our BTS systems and network services.
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    Proven Management Team. Our executive management team has an average of 17 years experience managing communications companies and has successfully guided us through the past eight-year cycle in the telecommunications industry. Our founder and Chairman, Clifford Williams, and our President and Chief Executive Officer, Richard Smith, each have 33 years of industry experience and have worked together for the last 10 years. Mr. Williams successfully operated and sold a telecommunications company to Frontier Corporation in 1995, at which point he and Mr. Smith began their working relationship. While at Frontier, Mr. Smith held various executive level positions and contributed to the growth in revenue at Frontier from approximately $95.0 million in 1973 to approximately $2.6 billion in 1998.

Our Strategy

The principal elements of our strategy include:

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    Focus on Underserved Small and Medium-Sized Business Segment. We intend to continue targeting the small and medium-sized business segment, which we believe has been historically underserved by the RBOCs in our markets and values the quality of our customer service and support. We believe our tailored service offerings, direct sales model and proactive customer service approach differentiate us from the RBOCs and other competitive communications services providers in our markets and will allow us to achieve significant penetration of this large, underserved market.
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    Target On-Switch Customer Growth in Existing Markets. We intend to add new access lines on-switch because we believe a substantial opportunity remains for us to further penetrate our existing markets with relatively low capital costs. Our costs to provide on-switch access lines are lower, resulting in greater profitability.
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    Extend Network Reach. We intend to deploy approximately 60 additional colocations over the next three years to extend our network footprint, the first 20 of which we expect to be operational within the next 12 months. We prioritize potential market expansion opportunities based on our assessment of market areas with the highest potential return on invested capital, as well as the competitive dynamics of each market. We intend to expand our direct sales force to service this extended sales opportunity and currently estimate that we can address a market of approximately 820,000 additional on-switch access lines with limited incremental capital investment.
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    Growth Through Acquisitions. We intend to seek additional acquisitions to complement our internal growth and maximize the available capacity on our network. We believe our targeted acquisition strategy will allow us to further penetrate our current markets and expand into adjacent markets. We continue to seek potential acquisition candidates that are financially attractive in our same customer segment. Since our inception, we have been successful in integrating seven acquisitions. We expect to complete the remaining integration of ATI by the end of 2005.

Our Financial Sponsors

Upon completion of this offering, after giving effect to the conversion of our preferred stock into shares of common stock, Bain Capital, L.P., Wind Point Partners, L.P. and Stolberg Partners, L.P. will collectively control shares of common stock, or % of our capital stock as of March 31, 2005. These sponsors have invested an aggregate of $153 million since 1996 in seven separate rounds of financing. Bain Capital is a private equity investment firm that manages over $25 billion in capital across a number of funds and has invested in more than 200 companies. Wind Point Partners is a private equity investment firm that manages over $1 billion in capital and has invested in more than 80 companies. Stolberg Partners manages $180 million in capital and has invested in more than 20 companies.

Principal Executive Offices

Our principal executive offices are located at 730 Second Avenue South, Suite 900, Minneapolis, Minnesota 55402 and our telephone number at that address is (612) 376-4400. Our website address is http://www.eschelon.com. None of the information contained on our website is incorporated into this prospectus.

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