monday.com started life under a different name, daPulse, and only took its current one in 2017. The Tel Aviv company sold boards of colored rows and columns that showed who owned each task and when it was due. Marketing teams, builders, and schools bent them into whatever they needed. When monday.com went public in June 2021, the pandemic had scattered office workers, and companies were buying any tool that kept remote teams in step.

From daPulse to Monday

Roy Mann and Eran Zinman founded the company in Tel Aviv in 2012 and later ran it as co-chief executives. Their first product was daPulse, a tool to keep a team's work visible in one place. In 2017 they renamed it monday.com. The bet was that anyone, without writing code, could shape their own workflow from simple blocks: items, columns, views, and automations. The company called its product a Work OS and sold it to teams of every size.

A Pop, Then the AI Scare

monday.com priced its shares at $155 on June 9, 2021, and listed on Nasdaq under MNDY. The stock rose about 15 percent on its first day. In February 2026 its shares fell 21 percent on fears that AI agents could replace work-management software. In July 2026 monday.com cut about 20 percent of its staff. It still trades on Nasdaq under MNDY.

Cover: Black Monday, or the Departure for School, John Jones. Art Institute of Chicago, public domain. Chosen for children setting off on a Monday morning.